How to do Keyword Research ?
1. Define Your Goals
Before diving into keyword research, clarify your objective. Are you:
- Trying to increase organic traffic?
- Targeting a specific audience or niche?
- Focusing on a particular product, service, or topic?
2. Brainstorm Initial Keywords
- What your target audience might search for.
- Common questions or problems they face.
- Topics related to your industry.
3. Use Keyword Research Tools
Several keyword research tools can help you discover more keywords, see search volumes, competition levels, and get related keyword suggestions. Some popular tools include:
- Google Keyword Planner (free, especially if you run ads)
- SEMrush (paid)
- Ahrefs (paid)
- Ubersuggest (freemium)
- Moz Keyword Explorer (paid)
- AnswerThePublic (free for basic use)
- Google Trends (free)
4. Analyze Search Intent
Understand the search intent behind the keywords you’re targeting:
- Informational: The user is looking for information (e.g., “how to cook pasta”).
- Navigational: The user is looking for a specific website (e.g., “Facebook login”).
- Transactional: The user is ready to buy something (e.g., “buy wireless headphones”).
- Commercial Investigation: The user is comparing options (e.g., “best laptops 2024”).
5. Check Keyword Metrics
- Search Volume: Look for keywords that are searched frequently, but avoid overly competitive ones if you’re just starting.
- Competition/Keyword Difficulty: High-competition keywords are tougher to rank for. Consider targeting long-tail keywords (longer, more specific phrases) that are easier to rank for.
- Click-Through Rate (CTR): Look for keywords that have high CTR potential (i.e., they drive clicks rather than just show informational results).
